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This is a video from Lady Gaga. The name of the song/video is Paparazzi. Swedish director Jonas Åkerlund directed the music video. Jonas has previously directed music videos for artists like The Smashing Pumpkins, Madonna, Moby, Rammstein, and U2. The video was supposed to premiere on June 4, 2009, in the United Kingdom and Ireland, on Channel 4. This is very unusual as there is also a UK version of MTV. The video is narrative /performance based. The video includes a lot of good shots, for example the video starts with an establishing shot witch allows us to get a greater idea of the setting. There is also a good variety of props (mise en scene) for example the use of the mansion suggest wealth with is associated with the name of the song ‘paparazzi’. I think that the video subvert the conventions (typical features) of music videos from the same genre as it has a completely different visual and clothing sense. There is also a great deal of editing in the video for example the opening affect which slowly reveals a shot and also the name of the song comes up in text. There is also a large number of fading techniques involved in the opening of the video.

In this video Lady Gaga is represented as being a wealthy star that was pushed over the banister by her supposed lover. She is represented as being women engaged in significantly more explicit, sexual and passive behaviour and also represented as being an object of sexual advances and as a sexual object. This is shown through the way she is dressed she is dressed in a corset where a lot of skin is being revealed and she is also involved in activities in the bed with her lover. She is also portrayed as a decorative objects that dances, poses and doesn’t play instruments. The mise en scene such as the money and jewellery suggest that she is well off most likely a millionaire. The opening title has generic conventions of 'golden age' Hollywood film of which "lady Gaga' is the leading lady this is showing homage. The video also has intertextual references with Sunset Boulevard (1950). This shown through the wide shot of the house, the close up of the newspaper featuring gaga and also the point of view shot of the paparazzi snapping shots.

Lady Gaga is a singer-songwriter, record producer and dancer currently signed to Def Jam. She is also signed to Akons label named konvict musik. Akon is also well known singer-songwriter, record producer. The video was distributed through youtube and many other video sharing websites such as vevo. Many channels also had Lady Gaga’s videos as she stormed through the charts. Her videos were played in channels such as MTV and Kiss.

It could be said that this video looks quite old fashioned as it plays homage to a lot of old films therefore it could appeal to a much order target audience. However lady Gaga has millions of fans from different ages so the target audience cant no just is selective. The video is a post-feminist video as Gaga is dressed very provocatively and is doing it for the male audience. This video can also be voyeuristic as men gain pleasure from watching the video.